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Problem Statement |
Ohana's Advantage |
There is a common business problem when selling into the SMB space. They serve a high volume of customers but with typically a smaller dollar amount per sale. This results in a low ROI per transaction, reducing profit along with difficult operational challenges to maintain or grow their sales. Sellers struggle with keeping their current SMB customers and acquiring new ones. SMBs have a limited amount of spendable resources, which create unique buying patterns. SMBs are extremely independent when researching, finding, and making buying decisions for the right partners, sellers, and solutions. They have to be very selective as their own survival rate is only 51% after only 5 years of existence.
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The Ohana B2B platform will enable thousands of SMB sales leads for strategic partners to land new customers and increase revenue. Our partners will reduce their cost of customer acquisition and strengthen their existing customer base by staying connected to them. Ohana enables any small business to have sourcing advantages, possibly saving thousands of dollars by finding the right partner. SMBs will also build their own engaged community or “business network” of other SMBs to partner with, buy or sell goods and services. Ohana is easy to use and an effective way to bring businesses together for success. Ohana fits in today’s SMB business climate, which focuses on cost effectiveness, connected engagement, referrals, and web research.
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